Steering or peering: don't make 'em choose!

Steering or peering: don’t make ’em choose!

A billboard is a giant ad with a straightforward message. Is it possible to miss the mark with something so seemingly simple? Well, of course it is. A billboard needs to capture drivers’ attention and communicate a message in a snap. After all, drivers have other things to do than study ads that flash by. They need to know the ‘what’ and ‘how’ (like dates and locations) right away.…

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Three paint pots: which picture will stick with you?

Three paint pots: which picture will stick with you?

Suppose you put three paint pots in a row. By way of experiment, you grab your digital camera and snap a picture of the first pot, which only contains white paint. Letting your creative juices flow, you take a photo of the second one, the contents being white paint with three black dots. Now, you take the third pot, stir it a bit, and spin it around, taking another…

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