Why and how to make data-based decisions
As we live in unprecedented times, we need to make decisions we’ve never had to make before. This means we’re forced to make 100% of decisions using 50% of information, as the Dutch prime minister put it. We’re navigating unexplored territory, so it’s the only possible approach. Here’s what we have observed, though: many organizations have adopted this motto when it comes to business, too. And there’s really no…









